Link building is a rather classical and one of the original components of search engine optimization; but as the entire concept of SEO has seen a lot of changes in the past several years, it seems like its significance has been belittled or undervalued due to other more recent and effective strategies. Some even say that it is dead and that there no longer is a point of incorporating it in an SEO campaign. Is this claim even true?
Well, it may be true that link building is old, but it sure is still very relevant. The reason why not everyone’s sold in it is because they miserable failed in it. The truth is in link building, the biggest challenge is learning how to build links the right way.
Therefore, if you are currently divided on the idea of using link building as part of your SEO campaign, then it should be of great help if you first know what its benefits are; that way, you’ll have a much better idea if you’re really doing it or not.
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1 – Page Authority
Study: My Understanding of Options
Even if there already exists so many different strategies to use for you to give your website a higher Google page rank, there is no denying that the search engine giant will always rank pages based on the quality as well as quantity of inbound links to that page. In other words, if you put in the investment to a high quality link building campaign, there will be a corresponding higher chance of having all your site’s pages rank in organic search results.
2 – Increased Referral Traffic
Unfortunately, the presence of so many different internet marketing strategies has led to many internet marketers completely forgetting the original purpose of building links. You see, the links you build will exist virtually forever, which means that readers and visitors to that page where the link is placed can click it as many times as they want. Therefore, if a reader or visitor is intrigued about the topic you wrote, that individual is more likely going to follow your link and get back to your site. At the end of the day, you will realize that the referral traffic you’re getting using this classic method is more valuable than your other SEO strategies.
3 – Visibility
Lastly, a successful link building strategy will result to more visibility for your website, which in turn will translate to better exposure and recognition for your business or brand.
Those benefits above are clear signs that link building still matters in the modern concept of SEO.