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A Guide to Small Business Web Design The web design industry was created because it has been deemed as an important part of business. It was found to be a vital factor in promoting and marketing a business. Business owners can choose whether to hire people for web design services or to do it themselves. Because of the high competition in the business industry these days, owners should see how important it is to have the best design for their small business website. Modern consumers usually check products and services online before they making the decision of purchasing an item or a service. Therefore, design and layout is important for any website since it can be a major factor in how customers see your brand. It was reported that a visitor makes the decision to continue to browse a website within seconds. It is important to note that your website is how you talk to potential customers about your vision and your goals. Failing to communicate well can lead to a loss of great opportunities and income.
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Ensuring that you have the best small business website design is important to keep your customers as well as to increase the chance that they will continue to support your company. Web design is much more than just looking good; it also affects the online presence of your brand.
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Joseph Putnam, a web designer, found in his research that web design elements play a major role in whether customers will trust your company or not. In addition, design was found to be more powerful than content. The factors that negatively affected websites are: complicated layouts, annoying ads, hard to read text, and slow website load times. Content still played a role, though, with participants admitting that they liked websites that were clear, relevant and full of information. In a small business website, design and content should work together. Websites that do not have a good layout can discourage customers from reading your content. Web design also plays a major role in search engine optimization. Business owners should be careful about employing the current trends in website building as these may not always be the best choice for your website in the future. Good web design can also lead to consumers trusting your brand more. Branding is necessary for business because it can affect how customers see your company. Web design also affects conversion rates through several factors. In terms of navigation, having an intuitive structure can encourage visitors to continue browsing your site. Content is another factor. The words that you use in your small business website can make or break your conversion rates. Color is another significant factor to consider since it can be used to lead visitors to what content is important for them to read. Several free website builders are available online for those who want to make their own sites. One of the most famous choices is Weebly. While it has premium and ecommerce packages, small businesses do not necessarily need them. Its best feature is its drag and drop interface which makes creating a small business website simple and quick. This allows creators to add different sections like texts, images, videos, galleries, and maps. Wix is another famous choice for website builders. It became very popular because it offers hundreds of free design templates. It offers various templates for any type of industry. Once done with choosing a template, business owners can utilize the drag and drop feature to add or remove sections just like in Weebly. Creators can explore various tools with this feature like an image editor, video backgrounds, password protected pages and social media shortcuts. Webs is the best option for small business owners who want to focus on SEO functionality. This website builder has built-in search indicators that can help in optimizing one’s website which allows your company to generate organic traffic much faster. The platform has a well-designed theme and modifications are easy as well.